Most go-to-market plans don’t fail because of bad ideas. They fail because marketing teams run out of time and have unrealistic, limited budgets. As a freelance marketer, I’ve learned that the biggest challenge isn’t creating a strategy. It’s turning that strategy into campaigns, content, messaging, and customer insights fast enough to make an impact. Over…
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It’s time to refresh your content marketing strategy, so you don’t miss out on what’s trending in content marketing. By Cecilia della Mora It’s never too late to take advantage of the newest marketing trends, and an opportune moment to refine your content marketing and make it work for you! To get started, here are…
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Are you building your brand positioning strategy? If you have started up your business and you’re caught up in the momentum of everything to do with your website, your logo, your brand colour palette, your communication tone, your brand positioning strategy… Let me tell you, you should begin your Segmentation, targeting and positioning strategy from…
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